Promo Products Through the Consumer Lens: Buyer Vs. End User Preferences In 2025

Gatekeepers are everywhere. They show up as assistants, office managers, front desk coordinators and even project managers, all deciding what gets through and what doesn’t. That’s why getting past them has become a core skill for any sales rep. In a post on the Cognism blog, writer Ilse Van Rensburg says there’s no magic formula, […]

Most of us like to believe that we make decisions based on facts. However, our brains are constantly taking shortcuts. You see it in sales all the time. A rep hears an excited comment and suddenly thinks the deal is done. Or a prospect reads a good review and decides a product is perfect. This […]

Big initiatives, like creating a new sales playbook or starting a company program, always start with energy. People feel excited and the goals sound doable. However, unless you ask the right questions from the beginning, you could end up loading your team with confusion and unnecessary stress. Gerald Leonard, host of the podcast, Productivity Smarts, […]

The “City of Champions” could soon become the city of swag. Boston is considering launching an official branded merchandise licensing program, which could include hoodies, mugs, tote bags and other promotional products featuring city logos, department insignias and historic symbols, The Boston Globe reported. In addition to fueling civic pride, the merch program would also […]