Michele Schwartz

PPAI's director of sales offers a guide to setting goals that aren't just SMART, but also flexible.

Succession planning isn’t a retirement exercise. It’s an everyday discipline that builds stronger teams and steadier companies.

To capture the attention and imagination of clients, we must frame promotional products as an integral part of the marketing mix.

Have you checked in on your clients lately? Here’s why you should reach out even when you’re not selling.