Elizabeth Wimbush, CAS

Sustainability isn’t a sprint. Build the foundation now and keep working toward progress in 2026 and beyond.

Gen Z’s preference for sustainable products makes it clear where our industry’s priorities should be placed.

Whether you’re behind the booth or just walking the trade show floor, we all have a role to play in reducing waste, lowering emissions and having a positive impact.

Circularity isn’t just a sustainability talking point, it’s a business strategy. It’s about keeping products, materials and resources in play.

Good governance is what makes your sustainability efforts credible, scalable and, maybe most importantly, doable.

Extended producer responsibility laws are coming for your boxes (and your budget). Here’s why, and how to be prepared.

Promotional products is maturing as a more responsible industry. There’s still room for progress, but the future-proofing is well underway.

If we’re serious about sustainability, we need to put people at the center of that conversation.

Which sustainability credential should you aim to achieve? Let’s go to the tale of the tape.

Promo’s No. 1 trade show illustrated that sustainability has become a core part of the branded merchandise industry.